2) Types of advertisement in Dubai
3) Guide to a promotional campaign authorisation in Dubai
4) Advertising restrictions in the UAE
In the Emirate of Dubai, advertising materials are divided into two types: outdoor advertising and media advertising.
Outdoor advertising is governed by Dubai Decree No. 6 of 2020. The provisions of the Decree apply to any advertisement in the Emirate and those within free zones, including the Dubai International Financial Centre (DIFC). Fines of up to AED 30,000 are prescribed for violations of the Decree.
The Decree defines important concepts for advertisers and marketing professionals, such as:
Advertising Medium: any fixed or mobile means, traditional or electronic, permanent or temporary, that are used for advertising, including boards, fences, columns, balloons, airships, aircraft, vehicles, marine means, posters, maps, leaflets, and any other means, and it does not include newspapers, magazines, periodicals, websites, radio, television and movie theaters.
It is important to highlight that according to...