Guide for the Advertiser Permit to Regulate Advertising Content on Social Media

Introduction

In recent years, content creators have evolved from being simple users of social media platforms into influential forces shaping public behavior and decision-making. With the rapid acceleration of the digital revolution and technological developments, advertising content on digital platforms has become a fully developed industry with a direct impact on both the economy and society.

Recognizing this growing role, the UAE Media Council launched the Advertiser Permit as a comprehensive regulatory framework to organize and develop the advertising content economy. The permit ensures compliance with media content standards and protects society from misleading or value-infringing content.

The regulatory decision requires all individuals—citizens, residents, or visitors—to obtain the permit before publishing any advertising content on social media for any product, service, event, or activity within the UAE. The permit is issued and renewed under strict conditions and clear criteria.

Objectives of the Advertiser Permit

Regulatory Framework of the Advertiser Permit

Legal Basis

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