2) Types of advertisement in Dubai
3) Guide to a promotional campaign authorisation in Dubai
4) Advertising restrictions in the UAE
At the federal level, the UAE legislation governing marketing activities sets a clear requirement to obtain prior approvals for the launch of advertising and promotional campaigns. This applies to:
- Obtaining a media license for commercial media services;
- Obtaining prior approval to publish certain types of advertising, in particular discounts - read more in our Review;
- Getting approval to advertise goods and services of certain types;
- Obtaining authorization to carry out blogging activities.
Check our overview on Marketing in the UAE to know more.
Permit requirements also apply to advertising activities in the Emirate of Dubai. In particular, the requirement to obtain a permit for advertising is stipulated in Dubai Decree No. 6 of 2020 On the Regulation of Advertising in the Emirate of Dubai. According to Article 4 of the Decree, it is prohibited to place advertisements on any advertising medium in the Emi...