The Dubai Virtual Assets Regulatory Authority [VARA] was established and authorised by Dubai Law No. 4 of 2022 Regulating Virtual Assets in the Emirate of Dubai (Dubai Virtual Asset Law] as the competent entity in charge of regulating, supervising and overseeing Virtual Assets¹ [VA] and Virtual Asset Service Providers [VASPs] conducting authorised Virtual Asset activities [VA Activities] in the Emirate of Dubai.
Key Definitions:
1. The Dubai Virtual Asset Law applies to VA Activities in all zones across the Emirate of Dubai, including Special Development Zones and Free Zones, but excluding the Dubai International Financial Centre - [the Emirate].
2. This Administrative Order No. 01 of 2022 relating to Regulation of Marketing, Advertising and Promotions related to Virtual Assets [Marketing Regulation] applies to all marketing, promotions and advertisements which relate to VA or VA Activities in the Emirate.
3. Marketing, promotion or advertising in this Marketing Regulation includes, but is not limited to, any direct or indirect form ...