2) Types of advertisement in Dubai
3) Guide to a promotional campaign authorisation in Dubai
4) Advertising restrictions in the UAE
Different types of PR campaigns, in particular discounts, to promote goods or services in Dubai are strictly regulated at the legislative level.
The Federal Law No. 15 of 2020 Concerning Consumer Protection stipulates an important requirement to obtain the appropriate authorization before launching any type of marketing activities.
Also, before launching advertising related to discounts of any kind, it is necessary to obtain additional prior authorization from the competent authorities in accordance with their procedures. This requirement is stipulated in Cabinet Decision No. 66 of 2023 Concerning the Executive Regulation of the Federal Law No. 15 of 2020 Concerning the Consumer Protection.
Separately it is worth noting that the above mentioned legal requirements apply to both the B2C and B2B sectors. According to Federal Law No. 15 of 2020, a consumer is defined as “Every physical or juristic perso...