Unified UAE Legislation Database

Circular No. 2 of 2022 on Real Estate ads Terms and conditions

Status

In force

Issuing Authority

Dubai Land Department

Effective date

XX.XX.XXXX

Official Link

https://

To: Real Estate companies and agencies
Subject: Real Estate ads Terms and conditions

 

RERA instruct All real estate companies wishing to market or promote properties through various advertising channels, including real estate platforms or social media must commit to the following terms and conditions:

1. Must obtain an official permit from RERA and the permit number must be display on the ad.

2. The ad, whether written or visual, must include the name of the real estate company.

3. For real estate projects that are sold off-plan, the advertisement must include the developer's name, project name, project number, project location and approved escrow account number.

4. The advertising company is responsible for the validity and credibility of the advertisement content, and the advertisement must not include any information that has not been approved in the permit issued by RERA.

5. A promotional campaign permit must be obtained for advertisements that include promotional campaigns, such as the free benefits, value added facilities, discounts, or fees exemptions, others.

6. It is strictly forbidden to market or promote through ...