Unified UAE Legislation Database

Circular No. 1 of 2020 concerning Real Estate Advertising and Promotional Campaigns

Status

In force

Issuing Authority

Dubai Land Department

Effective date

XX.XX.XXXX

Official Link

https://

To: Real Estate companies and agencies

Subject: Real Estate Advertising and Promotional Campaigns

 

We would like to thank you for your continued Cooperation.

 

With reference to the above subject, and according to the Circular number 11 of 2016 issued on 10.08.2016, we would like to inform you that after we monitored and audited real estate advertisements, we noticed that some offices are not complying with the above-mentioned circular or that the permit number is being incorrectly used, as well as conducting promotional campaigns by announcing prizes, facilities, discounts on prices, exemption from service fees or registration fees without obtaining the approval of RERA and Dubai Economy. This is considered an infraction to the laws and procedures regulating real estate advertisements.

 

We would like to affirm the importance of adhering to the issued circulars by all real estate companies, and that properties are not to be promoted without obtaining an official permit that clearly displays the permit number on the advertisement. All the conditions and legal provisions for the Issuance of permits are to be ex...