2) Types of advertisement in Dubai
3) Guide to a promotional campaign authorisation in Dubai
4) Advertising restrictions in the UAE
Potentially harmful advertising is advertising that may be offensive. Such advertising is subject to strict control in the UAE and is likely to attract the attention of the regulatory authorities, especially if there is reason to believe that the advertising content contradicts the Islamic values and principles and/or local cultural and social norms.
The main rules governing offensive advertising are set out in the following legislative acts:
• Federal Decree-Law No. 31 of 2021 Promulgating the Crimes and Penalties Law (the Penal Code) stipulates criminal penalties for insulting the norms and symbols of Islam, as well as any of the religions. Although this violation does not specifically apply to advertising, the provisions of the Decree-Law are clear that any advertisement deemed contrary to these provisions may be punishable. Similar provisions relating to public morals and order ...