Based on the regulatory role of the National Media Council (NMC) and its functions in monitoring the media and advertising content in the UAE, the Council has been keen to define the general principles, frameworks and standards governing advertising in the media, based on the laws and regulations issued in this respect. It pinpoints the nature of the advertisement, the laws and regulations it regulates, the advertisement content criteria and conditions, as well as the advertisements through social media, according to the electronic media system, the terms of license for carrying out advertising related activities and fees as well as anything else that is of concern to the customers.
The objective of the Council to produce the Guide is to develop a practical framework that is written in relation to the advertisements, in order to protect the public from any advertisements that do not comply with the applicable standards. It is also aimed at developing and regulating advertising activity as an effective industry that contributes to the advancement of economic development in the UAE.
Any means intende...