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The following overview will be useful to a wide range of professionals, including:
• Marketers, PR and SMM specialists launching advertising campaigns in the UAE;
• Entrepreneurs and business owners looking to market their products or services in the UAE;
• Real estate agents;
• Lawyers and related professions;
• Investors considering opportunities in the UAE marketing sector.
The main aspects of marketing activities that the UAE legislative acts regulate are the following:
• requirements for marketing materials and advertising campaigns;
• measures of control of advertising on social media and online platforms;
• intellectual rights protection in marketing and advertising;
• authorization procedures for certain types of advertising;
• fines for violations of the relevant legislation.
It is worth noting that there are a number of commercial marketing activities that require media licenses. Such licenses are issu...