The document will be published soon. Until publication, the original format of the document is available for download.
The Dubai Out of Home Advertising Manual was developed collaboratively by the Roads and Transport Authority (RTA), Dubai Municipality (DM) and Dubai Economy & Tourism (DET) to revise and unify Dubai's framework for outdoor advertising. Its stated objectives include protecting motorists and pedestrians, ensuring the structural integrity of advertising assets, preserving Dubai's urban and architectural character, improving the clarity of advertising messages and balancing the commercial value of the OOH sector with public safety and city aesthetics.
The Manual applies across the administrative boundaries of the Emirate of Dubai, including offshore islands, although special procedures apply in Free Zones. It is described as a development control plan under Dubai's legislative framework and states that, in the event of inconsistency with other current legal or administrative policies, the Manual prevails to the extent of the inconsistency. It supersedes previous advertising manuals and applies to new projects containing adve...